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Farmer to Families Food Box Program is a WIN-WIN!
With over one million boxes delivered according to Secretary of Agriculture Sonny Perdue the USDA announced a third round of distribution will now proceed with the Farmers to Families Food Box Program! Each box contains dairy products and fluid milk in addition to other nutritious items!
Let’s “up the Ante” and improve the “game’ for fluid milk sales! Continuing to package milk in cardboard cartons coated in polyethylene is not well received anymore by many consumers. Moreover, it can lead to stale flavor and cannot easily be resealed.
Being nutrient-dense with vitamins A and D, zinc and protein, they play significant roles in boosting the immune system!
Be sure to boost dairy and include it in your daily diet!  Keeping strong and healthy has never been more important!
Read Full Article Below!
Abfielle Backhouse, the research coordinator with the International Dairy Deli Bakery Association observed that dairy sales have been close to 14% above last year's sales!
Of course, sales to schools have diminished significantly as also are sales to restaurants. But the take home message is that people have brought dairy back into their homes – and that is only a good trend!
The American Dairy Coalition is commending Congressman Fred Keller on his proposal to GIVE MILK! Mr. Keller has introduced a bill to foster a taste for milk in children by expanding the variety of dairy products offered to them, including Whole Fat Milk!
Opting for Optimism! Half Full Dairy believes in focusing on the positive! Jeanne and A.P. believe that this positive perspective is empowering! The couple and their children, Kayla and Zach, have risen to the challenge! They milk 1800 cows three times a day and 3 different locations and produce A2 milk!  
Get the word out! Contact the media: Local TV stations! Bring in a local celebrity to present your cheeses! Build a cheese plate on YouTube! Use local and artisanal cheeses - it does not need to be elaborate - just enticing! This is what they are doing in Wisconsin and it is working!  
Live and Learn – those are good strategies!  So what are the ‘take home’ messages from this crisis for the dairy industry?
One is to continue to build confidence in your customers (‘confidence is the cure). Approaches to this are to tell your story, emphasize the care you take, be careful and be prudent.